PurpleTrail Gives Back

This past year, an array of hardships were put on display. Realizing that difficult times are often year-round, year after year, for a majority of people, PurpleTrail felt the need to help. Since September 2020, we’ve been collecting donations from our customers for Feeding America and Black Lives Matter – every donation we receive, we match – dollar for dollar.

About Feeding America

Despite having enough to feed everyone, 72 billion pounds of food go to waste every year in the U.S., while 50 million people struggle with hunger. It’s estimated that 25 to 40 percent of food products – both grown and processed – will never be consumed. By partnering with farms, manufacturers, and consumer-facing businesses,  Feeding America is able to provide sustenance to nearly 40 million people, 12 million of those being children, and 7 million being seniors. Throughout their 200 food banks across the country, Feeding America uses a hands-on education approach, utilizing cooking demonstrations and taste tests to showcase easy ways to prepare fresh produce. They specialize in supplying people with the most nutritious food possible, encouraging healthy lifestyles and improving the well-beings of those in need. 

About Black Lives Matter

Working toward a world where Black lives are no longer methodically targeted for ruin, Black Lives Matter is a global organization whose mission is “to eradicate white supremacy and build local power to intervene in violence inflicted on Black communities by the state and vigilantes.” They do so by “combating and countering acts of violence, creating space for Black imagination and innovation, and centering Black joy.” Since its founding in 2013, Black Lives Matter now has 40 chapters around the world, at which members locally organize to build power. PurpleTrail believes in the “affirmation of Black folks’ humanity, [their] contributions to this society, and [their] resilience in the face of deadly oppression.” 

Our Progress

Thanks to your generous donations, PurpleTrail has raised $3,100 for Feeding America and $3,500 for Black Lives Matter, as of October 31, 2021. If you choose to donate at checkout, 100% of your contribution, as well as our match, will go directly to the charity you select. We appreciate your kindness and empathy toward these organizations, as well as toward our small business. Thank you for your continued support and for making a difference with us!

Want to help? Add a donation to Feeding America to your PurpleTrail order by clicking here, or to Black Lives Matter by clicking here.


Updated: November 26, 2021

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