Featured Designer – Sarah

It’s time to meet another one of PurpleTrail’s fabulous designers. This week we get to know Sarah. Read on to find out a little more about Sarah and what inspires her work at PurpleTrail.

Background: I’m originally from Alabama and moved here in my teens. I graduated from Cornish College of the Arts in Seattle this past May with a BFA from the Design department. While attending Cornish, I worked for the Theater Department for a year and half creating posters for various productions. During my Senior year I also worked with Choral Arts to create their 2010-2011 season collateral. PurpleTrail is my first job since graduation.

Design style(s) you love: I really enjoy the work of the husband and wife team behind “Eight Hour Day” because their design aesthetic incorporates a certain sweetness, nostalgic touches and complex details that all come together in their final product. Jessica Hische is also someone I look up to for her design aesthetic and incredible lettering abilities. She seems to have a wonderful business sense as well, which is inspiring to me as a recent graduate.

What inspires you? Handmade things and fine craftsmanship always inspire me because you can really tell someone loves and enjoys what they do. It’s hard for that kind of positive energy not to rub off on you and fuel your creativity.

Interests outside of graphic design: I enjoy learning about all things food related. There are many websites and blogs I follow regularly for both their recipe ideas and beautiful photography like pioneerwoman.com and katheats.com. I like spending time in the outdoors and exercising as this gives me time to relax and gather my thoughts. Because I commute by bus, I also have a lot of time to read a variety of interesting books.

3. Random facts about you: One day I hope to travel to Italy, Greece and France. I’m a reality show junkie and love Jane Austen movies.

Here are some of the designs Sarah has created for PurpleTrail and a little bit about each one.
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1. Spooktacular Halloween Birthday Card
Fall is my favorite season, so I had a lot of fun creating designs for the Halloween category. I think this is a great example of how you can mix and match embellishments in the design center to create a fun and unique card. I used some spooky black grass, adorably dressed trick-or-treaters, and a dark blue background to allow the pale blue stars to stand out. I kept the front simple to allow the type to breathe and gave the user plenty of room on the back to add party details.
2. Pink Bun in the Oven Baby Shower Invite
Baby Shower Invitations was a very fun category to work on because I was able to use some of the many embellishments we spent a week creating. It’s simple and sweet, which is how I’d describe my overall design aesthetic.
3. Blue and White Wintry Wedding Invitation
This card, from our wedding invitations collection, is one of my favorite is because of the color combination-tiffany blue and gray. Even though it’s a winter-themed wedding invitation, I feel warm and cozy when I look at it because of the sweet and ornate ampersand combined with the illustrative birds and trees.
4. Elegant and Simple Wedding Invitation
I really enjoy this design because it combines my love of whimsical illustration (even though I’m not the artist of this particular embellishment) with simple and clean typography. It’s also very simple for any user to personalize for their wedding which is something I always try to keep in mind when designing.
5. Let’s Celebrate Wedding Anniversary Invitation
There aren’t any fancy bells or whistles going on in this invitation, but the bold punch of color and minimal script type make this card one of my favorites.
6. Yellow Toy Airplane Gender Neutral Baby Shower Invite

I enjoy all things handmade so the layered affect I was able to achieve for this baby shower invitations makes it one of my favorites. It’s another example of how you can combine a variety of embellishments to express your personal style.

Thank you Sarah for sharing these beautiful designs!
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